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with written & visual content, we help brands tell creative stories.

Content Strategy

Content strategy is where we define the why behind the work, clarifying goals, audience, positioning, and cadence. We look at the big picture across channels to ensure every piece of content serves a purpose, supports growth, and works together over time, whether that’s photography, video, or written storytelling.

Content Direction

This is where strategy becomes story. Content direction shapes the creative vision: the visual language, tone of voice, mood, and narrative throughlines. We guide how photography, video, and writing show up in the world so everything feels cohesive and intentional.

Content Production

From concept to final delivery, we handle production end to end. That includes photography, video, and writing—planning, shooting, editing, and organizing assets so they’re ready to live across web, social, and beyond. Our focus is on creating high-quality content that’s not only beautiful, but usable, flexible, and built to last.

we’re nick and bay, a creative team with over 30 years of combined experience partnering with brands to shape strategy, direct content, and bring stories to life.

Addison Restaurant + Krug Champagne

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